# Posts

The newer posts are about building Colabra, selling into M&A, and using AI as a founder. The older archive is from 2016 to 2018, when I wrote frequently about energy, climate, and technology. I leave it all up because it shows how I reason from first principles.

## I've been building with LLMs since March 2023

Date: 2026 - Colabra
The full arc of how Colabra adopted LLMs, from the first GPT ticket in March 2023 through hallucination fixes, vector search, the pivot, and prompt cache optimization today.
Link: post-llms-since-march-2023.html

## How our pitch changed when our buyers got smarter

Date: 2026 - Colabra
How Colabra's sales pitch evolved from feature descriptions to persona-native language as M&A buyers became more sophisticated.
Link: post-buyers-got-smarter.html

## The founder's AI stack: how I actually use it

Date: 2026
A detailed look at the skills, integrations, and workflow I use to get real leverage from AI as a founder.
Link: post-founders-ai-stack.html

## What I was wrong about

Date: 2026 - Colabra
Eight bets I got wrong building Colabra: Benchling, alliance managers, raise size, interaction models, sales language, pain framing, and more.
Link: post-what-i-was-wrong-about.html

## How I run GTM and sales with AI

Date: 2026 - Colabra
The specific system behind my outbound, meeting prep, follow-ups, and re-engagement, all grounded in transcripts and run through custom AI skills.
Link: post-gtm-and-sales-with-ai.html

## Linus' Law: What greater collaboration could do for scientific research

Date: Feb 25, 2021 - Bio-IT World
Bylined commentary on collaboration and scientific research workflows.
Link: https://www.bio-itworld.com/news/2021/02/25/linus-law-what-greater-collaboration-could-do-for-scientific-research

## Table of Contents / Preface

Date: Feb 26, 2018 - Medium
The reading order and entry point for the full cleantech curriculum.
Link: https://medium.com/@aoisenju/table-of-contents-5a571ed97f8a

## The limits of our electrical infrastructure

Date: Apr 17, 2017 - Medium
On the constraints of the grid and what it takes to modernize it.
Link: https://medium.com/@aoisenju/how-to-save-the-grid-47ed52bddde6

## The next 10 years in electricity

Date: Apr 25, 2018 - NewCo Shift
A look at where electricity markets and infrastructure were heading next.
Link: https://shift.newco.co/2018/04/25/complete-energy-democratization-is-coming-lets-get-ready/

## The decline of oil

Date: Dec 29, 2016 - Medium
A piece on the structural pressures facing the oil industry.
Link: https://medium.com/@aoisenju/lets-talk-about-oil-51702f7034da

## The rise of oil

Date: Age of Awareness
Historical context for how oil came to dominate the modern economy.
Link: https://medium.com/age-of-awareness/how-oil-came-to-control-the-world-91f53ddd7954

## The failure of cleantech investing

Date: Startup Grind
Why the first cleantech wave disappointed and what investors missed.
Link: https://medium.com/startup-grind/investing-91d6dcc4943f

## Solar energy

Date: Medium
A first-principles primer on solar energy.
Link: https://medium.com/@aoisenju/solar-8092031fc85c

## Wind energy

Date: Medium
A plain-language look at wind energy and its role in the grid.
Link: https://medium.com/@aoisenju/the-best-thing-to-happen-to-america-fd3ae3a28ce2

## Fuel cells

Date: Sep 21, 2017 - Medium
On fuel cells, their promise, and their practical limits.
Link: https://medium.com/@aoisenju/its-the-fuel-of-the-future-5d65e02233ea

## Nuclear energy

Date: Jun 29, 2017 - Medium
Why I don't like simplistic '100% renewables' thinking.
Link: https://medium.com/@aoisenju/i-dont-like-100-renewables-f4a6bf149cff

## Tesla and the battery revolution

Date: Dec 15, 2016 - Medium
A piece on batteries and Tesla as a clean energy wedge.
Link: https://medium.com/@aoisenju/the-keystone-of-clean-energy-8b77d4c6723a

## Battery materials

Date: Medium
A breakdown of battery materials and why they matter.
Link: https://medium.com/@aoisenju/the-next-gasoline-bcaac55b76ae

## Business models of battery companies

Date: Medium
A survey of how battery companies make money.
Link: https://medium.com/@aoisenju/size-matters-5cf6d2132390

## The future of batteries

Date: Medium
A look at what battery progress actually depends on.
Link: https://medium.com/@aoisenju/waiting-for-a-breakthrough-97da6fceb99

## Energy efficiency

Date: Medium
Why efficiency is still one of the most important levers in energy.
Link: https://medium.com/@aoisenju/the-low-hanging-fruit-b952dc79a9e7

## Trump and cleantech

Date: Medium
Why political headwinds alone could not stop clean tech.
Link: https://medium.com/@aoisenju/trump-cant-stop-clean-tech-b2a3763b82c1

## The Paris Agreement

Date: Medium
A skeptical take on the agreement as a climate solution.
Link: https://medium.com/@aoisenju/its-a-distraction-cb25e4fec6ba

## Willingness to learn

Date: Medium
A short essay on learning and intellectual posture.
Link: https://medium.com/@aoisenju/the-will-to-learn-4a690a54dd9c

## Probabilistic thinking

Date: Age of Awareness
A piece on thinking in probabilities instead of certainty.
Link: https://medium.com/age-of-awareness/quantum-thought-9173e53597e3

## Hidden Economic Opportunities

Date: Age of Awareness - Jumpstart
A Jumpstart-era piece on overlooked opportunities in clean energy finance.
Link: https://medium.com/age-of-awareness/hidden-economic-opportunities-fd308334497d

## Climate self-determination

Date: Age of Awareness - Jumpstart
An argument for wider participation in climate investing and ownership.
Link: https://medium.com/age-of-awareness/climate-self-determination-4c135b7a02c1

## Rethinking clean energy investing

Date: Age of Awareness - Jumpstart
A closer look at how clean energy investing should evolve.
Link: https://medium.com/age-of-awareness/rethinking-clean-energy-investing-b70cc6dc3907

## Why talk about climate change now?

Date: Urban Us
A piece on urgency and the case for talking about climate now.
Link: https://medium.com/urban-us/our-generations-greatest-challenge-ebe9497115fb

## Engineering our planet

Date: Age of Awareness
On realism, engineering, and large-scale climate work.
Link: https://medium.com/age-of-awareness/realism-injection-674c0ea43a7b
